About
One marketer, fifteen years, one stubborn problem.
Specialist Forge is run by Francis Kolms, a B2B marketer who spent fifteen years building marketing for companies that never had enough people to do it.
Why this exists
Every marketing team I have worked with has had the same problem. The plan is not the hard part, the plan is usually fine. What is missing is the capacity to execute it, week after week, across more channels than the team can cover.
Hiring takes months and adds one person's worth of output. Agencies cost more and know your business less. AI tools help individuals go faster, but nobody has wired them together, so the person at the keyboard is still the bottleneck.
Specialist Forge came out of building the alternative: a network of AI specialists that coordinate with each other, connect to your actual stack, and complete work end to end. Not a tool your team has to operate. Capacity your team gets to direct.
In one line
The pattern behind fifteen years of marketing teams.
The through line is the same everywhere: teams that know exactly what to do, and don't have the hands to do it.
Background
Fifteen years running marketing for B2B and B2C companies, mostly the kind where one small team is expected to cover strategy, content, demand generation, web and reporting at the same time.
That work has spanned brand and positioning, SEO and content, paid acquisition, marketing automation and conversion, alongside an MBA from the University of London and a CIM Level 6 Diploma in Professional Marketing.
I have been building with generative AI since 2022, from automating product content at scale to the coordinated specialist networks Specialist Forge runs on today.
How I work
Small and direct
You deal with me, not an account manager. The person who scopes your network is the person who builds it.
An honest answer first
Every engagement starts with a discovery call, not a proposal. If a specialist network isn't the right answer for you, I'll say so.
Let's work out whether this fits.
A short call, an honest answer, and no proposal you didn't ask for.
Book a discovery call